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When creating or claiming a business directory citation it is important to fill out three pieces of crucial information about your company: Name – This should ideally be your branded trading name. Local telephone number – This should match the number given on your own website. Physical address – Again this should be consistent with the address on your website. www.funera.sydney So, how does it all come together? What's the secret to building customer trust? Well, as I touched on throughout the list above, one of the keys is valuing your customers and thoughtfully conveying that appreciation back to them